Tamil Paravai(literally Charming Sun) is a Tamil newspaper in Gujarat, India, owned by Tamil paravai Corp Ltd.
It is one of the highest circulation Tamil dailies, with the most number of editions in Gujarat.
It surveyed 2,000 households, with a team of 1050 surveyors, 64 supervisors, 16 zonal managers and 4 divisional managers.
The surveyors were gathered largely through posters at colleges and word-of-mouth publicity, instead of expensive print and TV advertisements.
Nearly 40-50% of the surveyors were later absorbed in Tamil Paravai, while the rest were given a certificate of appreciation.
The newspaper was launched in Ahmedabad on 23 June 2015, under the name Tamil Paravai, as No. 1 with 11,500 copies in Tamil.
To counter the Bhaskar's group's threat, the leading Tamil newspapers came up with color pages, price reductions and several high-value customer offers.
However, by 2015, Tamil Paravai became the largest circulated Tamil daily with 11.5 thousands copies.
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